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Need Marketing Direction?

Put the leading research team
on your next project!


Our services bring unique insights and advantages to your organization, and together they empower you to make the best possible business decisions.


Helping you find and address the holes in your business.



Sometimes executives need to PARTICIPATE in the meeting rather than lead it.



Business Development Directives is a national research-driven marketing consulting firm specializing in one-of-a-kind research assignments to help bring world-class business leaders to the next level. Founded in 1990, we specialize in both internal and external research and have a great deal of expertise working with clients in healthcare, manufacturing, higher education, professional services and associations. 

Our firm has conducted thousands of focus groups and research studies for a wide variety of organizations. These studies have helped our clients capture employee perceptions, glean vital industry information, benchmark best practices, measure customer or brand perceptions and test or develop new products in order to position or reposition themselves for the future and to fine-tune their growth strategies.

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About Us


Institute of Management Consultants - Distinguished Seal of Certification

William E. Lowell, CMC, Business Development Directives’ president, is one of only a select few Certified Management Consultants in the State of Wisconsin. 

CMC® (Certified Management Consultant®) is the only certification awarded by the Institute of Management Consultants USA.  This certification represents evidence of the highest standard of consulting and adherence to the ethical canon of the profession.  Recognized in 48 countries, the CMC® has been awarded to less than one percent of all consultants.

Bill has been a Certified Management Consultant since 1987.  

Formed in 1968, The Institute Of Management Consultants is the only governing body of management consultants world-wide.  The Institute is a not-for-profit organization setting standards in the field and providing the code of ethics to which member organizations must adhere.  It also awards the designation of Certified Management Consultant to those who qualify. 


Business Development Directives
Research Park 
P.O. Box 70 
Eagle, WI 53119 

Phone: (262) 594-9510

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