As a nationally recognized research-based marketing firm, Business Development Directives is an essential source for timely, accurate and compelling information on the most vital issues in business and organizational management.
In his exciting and useful book Focus Groups Made Simple, now available for order online, William E. Lowell, CMC provides a step-by-step approach to helping you get ready to manage your own focus group. Bill has personally facilitated more than 1,000 focus groups and his firm has conducted more than 800 research studies including hundreds of benchmarking surveys.
Based on its exhaustive, expert research and analysis in a wide range of fields, BDD has also published a series of nearly 100 comprehensive, cutting-edge articles and white papers that have been cited by leading organizations and media throughout the world.
Access these invaluable resources today and contact BDD to learn how we can help you take your organization to the next level!