Manufacturing

1. When one of the nation’s oldest piston ring manufacturers was being acquired by the industry leader and second oldest manufacturer, Business Development Directives helped provide marketing direction, industry and consumer research and employee integration and culture assistance.
2. Business Development Directives assisted a manufacturer in becoming more innovative with their market direction by testing new products with focus groups in order to determine consumer preferences, price points, interest level and marketing ideas as well as where these products should be located inside big box retailer stores.
3. When one of the leading consumer products companies wanted to test new applications for their products with consumers across the United States, Business Development Directives conducted a series of real-time “online-focus groups.” This allowed our client to reach a wide variety of individuals in cities across the country, simultaneously. Not only did it capture the desired information, it did so without accruing travel costs.
4. Business Development Directives conducted significant lead qualification research for a leading manufacturer and export packaging company to identify potential new markets, prospect hot buttons and the likelihood that they might consider a new supplier.
5. When a well established German owned manufacturer wanted to acquire a new company, they came to us to provide key marketplace information and competitor due diligence to determine if the acquisition was appropriate for the organization.