Chapter 1: Introduction Test Your Market Research Knowledge Chapter 2: Focus Group: A Definition Helpful Hints "Not for Bedtime" Tale I Types of Focus Groups, Internal and External "Not for Bedtime" Tale II "Not for Bedtime" Tale III Skillsbuilder One: Focus Group Applications Chapter 3: Goal Setting "Not for Bedtime" Tale IV Skillsbuilder Two: Goal Setting Goal Setting with Clients Chapter 4: Methodology and Setup Number of Participants Facilitators Recording Methods Location "Not for Bedtime" Tale V Meals & Snacks Room Arrangement "Not for Bedtime" Tale VI Special Room Arrangement Checklist Attendees Skillsbuilder Three: Participant Profile Chapter 5: Recruitment The Invitation Making the Call When the Written Word Will Suffice Need to Confirm Follow-Up Courtesies Skillsbuilder Four: An Exercise for Recruitment

Chapter 6: Interview Guides and Exit Surveys Six Critical Points for a Successful Interview Skillsbuilder Five: Designing the Interview Guide Exit Surveys Skillsbuilder Six: Designing an Exit Survey Chapter 7: Training to Become a Facilitator Three Types of Discussions Skillsbuilder Seven: Qualities of a Good Facilitator Effective Listening Facilitation Tools, K-2 Dealing with People Chapter 8: The Role of the Professional Recorder Do's and Don'ts Skillsbuilder Eight: Practice Facilitation & Recording Chapter 9: Data Analysis and Report Writing Background and Methodology Executive Summary Results Summary Appendix Chapter 10: The Magic of Focus Groups Chapter 11: The Future: Trend and Warnings Chapter 12: Of Myths and Murphy's Law Chapter 13: Last Words Skillsbuilder Nine: A Needs Assessment for Training Skillsbuilder Ten: Measurement of the Success of a New Logo Skillsbuilder Eleven: Charlie Needs Help With a Meeting Skillsbuilder Twelve: How Can I Measure My Return on Investment with the Department Training?