This exciting and useful book by William E. Lowell, CMC provides a step-by-step approach to helping you get ready to manage your own focus group. Bill has personally facilitated more than 1,000 focus groups and his firm has conducted more than 800 research studies including hundreds of benchmarking studies.

Here is a quote from the introduction that gives the reader a taste of what he or she can expect from this book:

"When you have completed this book, you will have learned everything we do at our company, Business Development Directives, when conducting a focus group. We have conducted more than 1,000 focus groups. We know what it takes and are ready to teach you. We have even provided worksheets to help you every step of the way."

Let Bill Lowell share his expertise as he guides you toward running your own focus group with his practical and easy to use book!