Who We Are

Business Development Directives is a national research-driven marketing consulting firm specializing in one-of-a-kind research assignments to help bring world-class business leaders to the next level. Founded in 1990, we specialize in both internal and external marketing ventures and have a great deal of expertise working with clients in healthcare, manufacturing, higher education, professional services and associations.

Our firm has conducted thousands of focus groups and research studies for a wide variety of organizations. These studies have helped our clients capture employee perceptions, glean vital industry information, benchmark best practices and develop new products in order to position or reposition themselves for the future and to fine-tune their growth strategies.
Our Owners

  • William E. Lowell, CMC
  • Jan B. Lowell
Contact Information

Business Development Directives
Research Park
P.O. Box 70
Eagle, WI 53119

Email: wlowell@bddonline.com

Phone: (262) 594-9510
Milwaukee: (414) 276-9510
Our Niches

  • Associations
  • Automotive
  • Construction
  • Furniture
  • Healthcare
  • Human Resources
  • Information Technology
  • Manufacturing
  • Professional Services
  • Publications
  • Transportation
  • Standards

Proud Member Of:


ISO / IEC 17024:2003 Certified

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